Already Home was a platform created for the Adelaide City Council to help them encourage residential growth in the city. At the centre of the platform was a website where existing city residents told their own story about living in the city. Some of the stories are told in film, some are photo essays and others are short stories. The plan was to continue to grow the number of stories so that it becomes a rich and persuasive resource for people contemplating a move into the city. It won Clemenger BBDO Adelaide the highly coveted ‘Gold Chair’ award at the AADC Awards 2011.