Curls Queue

How Far Would You Queue for a $2 packet of Fantastic Curls?

Client: Fantastic Snacks
Media: Activation, Campaign, Film

As part of Fantastic’s ongoing product sampling campaign, we constructed the world’s most unnecessarily long queue.

In line with the brand’s creative platform of “How far would you go for Fantastic Delites?”, members of the public were offered free Fantastic Delites Curls but only after being made to negotiate the queue one person at a time.

They were also challenged to skate on ice, wade through an algae infested lake and scale a ten metre wall. Despite this, and the fact that they could have simply bought a pack for $2.20, participants were more than willing to endure the inconvenience of the queue to get their hands on this popular savoury rice snack.