Gold & Platinum Photography

Client: Great Southern Rail
Media: Art Direction, Photography

Great Southern Rail required a suite of photography to showcase the Gold and Platinum on-train experiences of The Ghan & Indian Pacific trains.

Some of GSR’s previous shoots had been a little bit ‘pokey’ (waay too many people pointing at nothing!) and as art director I was most concerned with elevating the sophistication and making sure the luxury aspect of the ride came across. Working closely with photographer Heather Dinas and the retoucher we explored lighting styles which meant that even though we were shooting on platform we could make the scenery outside look as realistic as possible at different times of day. A tight cast, makeup and wardrobe brief meant the client got exactly they wanted.