Maxi Saver “Big Pig”

Client: Bank SA
Website: banksa.com.au
Media: Campaign

CAMPAIGN CONCEPTS

“Don’t you dare use a piggy bank” – the first words rattling around your mind when working on anything bank/savings related. But with this small but cheeky campaign we thought, “bugger it” and fully embraced the cliche.

Sadly the great rate wasn’t so great by the time the campaign was ready to be executed. Hopefully one day this cute little fella will grace the streets of Adelaide with his presence…

FRONT & BACK ADSHELS