RAA Road Champions

Client: RAA
Media: Activation

The state election was just around the corner, and as the peak motoring body for South Australia, the RAA wanted to send a loud message to the pollies to put extra money into road funding.

A VMS trailer would be parked out front of parliament house in the lead-up to the election and an onboard microphone would register a ‘vote of support’ every time a passing motorist honked their horn. Permit issues stalled the project and the trailer has been parked in my bottom drawer ever since.

Trailer parked outside Parliament House.
Internal microphone detects honks and registers each one as a vote of support on the LED counter.
Meanwhile, inside Parliament House…