They’re Out In Force

Tactical campaign for Motor Accident Commission which was launched in conjunction with South Australia’s largest breath-testing blitz.

The website was filled with educational information and real-time stats focusing on where the blitzes were happening and who was getting caught. On top of having a simple one page website to design, being a small budget campaign, it was a great opportunity for me to experiment with photography and timelapse.

Additional banner advertising was created and designed to pop up where you’d least expect it and ‘follow you around’ the internet using remarketing to reinforce our messaging strategy.